Just name it

Meaning

"Just name it" is an open offer: tell me what you want, and it's yours. You say it to thank someone or to show you're ready to help, and you hand them the choice. "Name it" means say the name of the thing. The "just" here isn't lazy; it tells the other person the only step left is to say the word.

It usually comes after an offer: "If there's anything at all, just name it", "I owe you dinner. Name the place." The short "Name it" works too, and "Name your price" is the money version, often used in bargaining or as a joke. It is warm and informal, but you can use it with colleagues. Mean it, though: if you say "just name it" and then refuse the first request, it sounds empty.