Words to know

look at or discuss something carefully

agreeing and understanding things in the same way

a short document that explains what a client wants

Step 1 of 5

Listen first

No text yet. Listen for who, where and what goes wrong.

KenjiMei

Practice · 3 min

Shadow Kenji first. He hears surprising news from a new client and stays calm: "Oh. Okay. Changed how?" Keep those three short pieces even, with no alarm in them. Then take Mei's part. She's direct and a little apologetic; stress "in person", because that choice is why the meeting goes well.

  1. KenjiMs. Wang, thank you for coming. Is this your first time at our Shanghai office?
  2. MeiIt is. And please, call me Mei. What a view from up here.
  3. KenjiThanks, Mei. I thought we'd go over the brief first, then show you our first ideas.
  4. MeiActually, before you do, I need to tell you something. The brief has changed a little.
  5. KenjiOh. Okay. Changed how?
  6. MeiWe wrote it for a launch in Shanghai only. Last week, our board decided to launch in Beijing and Shenzhen too.
  7. KenjiThree cities instead of one. That's a big change.
  8. MeiI know. I'm sorry it's so late. I wanted to tell you in person rather than by email.
  9. KenjiI appreciate that. Does the launch date stay the same?
  10. MeiYes, still March. And the budget goes up by forty percent.
  11. KenjiGood. That helps. Can I ask what stays the same? I want to make sure we're on the same page.
  12. MeiThe product, the audience and the tone. Young professionals, fun, not too serious.
  13. KenjiThen most of our ideas still work. We'll need to think about how they travel between cities.
  14. MeiExactly. Shenzhen is younger and more focused on tech. Beijing is a little more traditional.
  15. KenjiCould we show you today's ideas anyway? You can tell us which ones would travel well.
  16. MeiI'd like that. It's better than starting from nothing.
  17. KenjiAnd I'll send you an updated brief tomorrow, so we're working from the same document.
  18. MeiPerfect. I have a feeling this is going to work.

Say it today

Use it once in a real conversation before tomorrow. Out loud counts, even to yourself.