Words to know
look at or discuss something carefully
agreeing and understanding things in the same way
a short document that explains what a client wants
Step 1 of 5
Listen first
No text yet. Listen for who, where and what goes wrong.
- KenjiText hidden. Listen first.
- MeiText hidden. Listen first.
- KenjiText hidden. Listen first.
- MeiText hidden. Listen first.
- KenjiText hidden. Listen first.
- MeiText hidden. Listen first.
- KenjiText hidden. Listen first.
- MeiText hidden. Listen first.
- KenjiText hidden. Listen first.
- MeiText hidden. Listen first.
- KenjiText hidden. Listen first.
- MeiText hidden. Listen first.
- KenjiText hidden. Listen first.
- MeiText hidden. Listen first.
- KenjiText hidden. Listen first.
- MeiText hidden. Listen first.
- KenjiText hidden. Listen first.
- MeiText hidden. Listen first.
Practice · 3 min
Shadow Kenji first. He hears surprising news from a new client and stays calm: "Oh. Okay. Changed how?" Keep those three short pieces even, with no alarm in them. Then take Mei's part. She's direct and a little apologetic; stress "in person", because that choice is why the meeting goes well.
- KenjiMs. Wang, thank you for coming. Is this your first time at our Shanghai office?
- MeiIt is. And please, call me Mei. What a view from up here.
- KenjiThanks, Mei. I thought we'd go over the brief first, then show you our first ideas.
- MeiActually, before you do, I need to tell you something. The brief has changed a little.
- KenjiOh. Okay. Changed how?
- MeiWe wrote it for a launch in Shanghai only. Last week, our board decided to launch in Beijing and Shenzhen too.
- KenjiThree cities instead of one. That's a big change.
- MeiI know. I'm sorry it's so late. I wanted to tell you in person rather than by email.
- KenjiI appreciate that. Does the launch date stay the same?
- MeiYes, still March. And the budget goes up by forty percent.
- KenjiGood. That helps. Can I ask what stays the same? I want to make sure we're on the same page.
- MeiThe product, the audience and the tone. Young professionals, fun, not too serious.
- KenjiThen most of our ideas still work. We'll need to think about how they travel between cities.
- MeiExactly. Shenzhen is younger and more focused on tech. Beijing is a little more traditional.
- KenjiCould we show you today's ideas anyway? You can tell us which ones would travel well.
- MeiI'd like that. It's better than starting from nothing.
- KenjiAnd I'll send you an updated brief tomorrow, so we're working from the same document.
- MeiPerfect. I have a feeling this is going to work.
Say it today
Use it once in a real conversation before tomorrow. Out loud counts, even to yourself.